Our Programs
Our commitment to social impact comes to life through a series of initiatives across our clubs, each rooted in the philosophy of Ganar Sirviendo. Through these programs, we harness the power of sport to connect with our communities, promote shared values, and create meaningful, lasting change.
Guerreros de Corazón
Guerreros de Corazón is the social responsibility program of Club Santos Laguna, bringing the “Ganar Sirviendo” culture to life.
It was founded on August 5, 2007, driven by the belief in football’s great potential as a platform for social transformation and with the purpose of generating value for the community.
Valor Rojinegro
On September 19, 2019, Atlas FC officially launched its social responsibility program.
Through Valor Rojinegro, we aim to create shared value by fostering a sense of belonging and strengthening our social responsibility strategies.
Marea Rojiblanca
The Real Sporting de Gijón Football School Foundation was established in 2016, and since late 2022 it has been known as the Real Sporting de Gijón Foundation.
The Foundation uses the brand Marea Rojiblanca to refer to the movement and to some of the initiatives that emerge from it.