Ganar Sirviendo is the Orlegi Sports Foundation, headquartered in Richmond, Virginia
Through Ganar Sirviendo Foundation and our social responsibility programs—Guerreros de Corazón at Club Santos Laguna, Valor Rojinegro at Atlas FC, and Marea Rojiblanca at Real Sporting de Gijón, we carry out activities both on and off the field alongside our fans, players, staff, sponsors, business partners, strategic allies, and anyone who wishes to join us, to generate lasting value in the communities where we are present.
We firmly believe that sport is a powerful tool for social transformation. From our position, we embrace our shared responsibility to lead every day with passion and purpose, guided by our strategic pillars—health, education, environment, and inclusion—as we strive to become a global benchmark for socially impactful and sustainable action.
Mission
To generate lasting social value in the communities we serve by leveraging the power of sport. Through collaborative initiatives with our clubs, partners, and stakeholders, we promote health, education, environmental awareness, and inclusion, inspiring positive change both on and off the field.
Vision
To become a global benchmark in social responsibility and sustainable impact, using sport as a driving force for transformation, uniting people and organizations to build stronger, more inclusive communities.
Values
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Passion with Purpose
We act with commitment and enthusiasm, driven by a clear intention to create positive impact.
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Collaboration
We believe in the power of teamwork, building strong alliances to amplify our reach and results.
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Integrity
We operate with transparency, honesty, and responsibility in everything we do.
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Inclusion
We promote equal opportunities, embracing diversity and fostering environments where everyone belongs.
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Sustainability
We are committed to creating long-term value, caring for both people and the environment.
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Social Impact
We strive to make a meaningful and measurable difference in the communities we serve.
Role of sport in
social development
A catalyst for change. Building a greater world.
A Greater World. Sports live on forever in our hearts, and so should the need to give back. Orlegi Sports strongly believes that in order to build a healthy and sustainable world for the next generation, the work needs to begin “at home” – in our front office, in our clubhouse, in our stadium, in our country.